CASE STUDY Inkstitch · a Cap On company
A print-on-demand platform,
built around a real studio.
Inkstitch is the custom-decoration division of Cap On: DTG, DTF, embroidery and screen printing on heavyweight, pre-shrunk cotton, made in Bahrain. Finxa built its web presence — and then the platform behind it, where brands, creators and online stores design merch, connect Finxa Commerce, Shopify, Salla or Zid, and let the studio print and deliver every order.
The situation
Cap On’s studio already had the hard part: real production capability. Four decoration methods under one roof, a catalog of premium blanks, and a 3–5 day turnaround. What it did not have was a way for that capability to scale beyond the WhatsApp quote — every job began with a conversation, artwork went back and forth by hand, and there was no way for another brand to sell Inkstitch-printed products without buying stock first.
The opportunity was to turn the studio into a platform. Instead of selling print runs, let brands sell first and print only what sells: no minimums, no stock, no setup fee — with the studio taking the order from whichever store the brand already uses. That needed a website that ranks for “printing in Bahrain”, and a product that handles design, pricing, orders, payment and production without adding staff.
4decoration methods
19blank styles · 454 colourways
3–5working days, order to door
0minimum order
What we built
- The studio’s website and blank catalog
inkstitch.co: a service page for each method — DTG, DTF, embroidery, screen printing, corporate uniforms, hoodies — a catalog of 19 blank styles in 454 colourways, a quote flow, and an Arabic section on the print-on-demand page. Structured data and an llms.txt make it legible to Google and to AI search engines.
- Brand accounts with approval
Brands, creators and stores apply in the app (app.inkstitch.co) and are reviewed within a working day — a curated marketplace rather than an open upload box.
- A true-to-scale design editor
Upload PNG, PDF or SVG artwork, place and size it on a real 40 × 50 cm print area front and back, pick the colours and sizes to sell, and preview the design on every colour. Mockups are generated per colour, ready for listings and posts.
- Pricing with live margin
The seller sets their own retail price and sees cost and margin as they go. Studio pricing is per piece — from BHD 5.000 for a Next Level 7200 heavyweight tee with a front print, BHD 1.500 for a back print — with no setup fee, subscription or minimum.
- One artwork check, then live
Each design gets a single print-quality check, usually within a working day, before the product goes on sale.
- Orders from anywhere the brand sells
Store connectors for Finxa Commerce, Shopify, Salla and Zid deliver orders automatically; an API covers custom sources; and Instagram or WhatsApp sales are entered by hand in the app.
- A prepaid wallet in dinars
Sellers top up by bank transfer and are credited within a working day. Each order is charged only when it enters production; cancellations are refunded to the wallet.
- Production, checking and delivery
Every order is printed, inspected, packed and delivered across Bahrain — typically 3–5 working days — with the delivery cost shown before the order is placed.
Sells through:
Built with:
How an order flows
STEP — 01
The brand designs and publishes
Artwork goes onto a tee in the editor, colours and sizes are chosen, a retail price is set. After one artwork check, the product is live — in the brand’s own store or sold by hand.
STEP — 02
Orders arrive on their own
A sale on Finxa Commerce, Shopify, Salla or Zid reaches the studio automatically. API orders and Instagram or WhatsApp sales land in the same queue.
STEP — 03
Charged, printed, checked, delivered
The wallet is charged as the order enters production. It is printed, inspected, packed and delivered to the customer across Bahrain under the brand’s name.
The product, live
Live captures of inkstitch.co
The brand app — app.inkstitch.co
Where it landed
Inkstitch now runs two businesses on one system: the studio’s own custom work, and a print-on-demand channel where any brand can sell heavyweight tees without stock, without a minimum, from BHD 5.000 a piece — with orders arriving automatically from the stores those brands already use. The studio prints what sells; the brand keeps the margin.
For Cap On, it is the second Finxa-built system in the group — the retail stack runs the headwear brand, and this platform runs its studio. Finxa continues to extend it: more store integrations, a wider blank range, and the tooling around production.
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